Importance of Marketing, SEO for IT Companies in
by Imran Malik
Marketing and SEO is a major factor in the success of IT Companies. Marketing, SEO are two most important factors or certainly two most important parts of the new pattern of online marketing, known as digital marketing. IT companies have been using marketing in various forms in order to promote their IT products & services. I wrote an MBA dissertation on the marketing strategies of some major companies back in the year 2011. Today I am going to highlight how can we use marketing or its new form known as digital marketing to promote the products or services of IT companies?
How Important is Marketing for IT Companies
Marketing plays a vital role in the promotion of any product or company. The role is to find right products for your customers not to find customers for your products. Marketing has evolved into a new dimension over the past few years. Now marketing depends on how well you assess the needs and wants of your customers, how well you can provide products or services depending on those needs & wants. In terms of providing right products to its customers, IT companies adopt many strategies, to help themselves to stay competitive in IT market. Customer Relationship Management is also one of the effective marketing strategies, which is being widely used throughout the world. Retention of existing customers plays an important role in the growth of a company or IT companies.
Digital Marketing- A New Perspective
Traditional marketing proved an effective approach and has provided companies a way to reach out to its customers. With the growth in IT industry, the traditional method of marketing have been taken over with a new approach & methods of digital marketing. Every company across the world is choosing digital marketing these days. Digital marketing is a smart way of reaching out to your potential customers. With the advent of smartphones, people mostly prefer to use internet on their handheld devices. They prefer to shop online, pay for their shopping online & many of us prefer to work online. This increased use of internet has opened up new ways for the marketing companies. They now do not rely on traditional methods of marketing as those methods do not have such effective reach out to potential customers as digital marketing has. Social media is an important part of digital marketing campaigns. You can launch your marketing campaigns over the social media and can get a lot of attention from potential customers without making much effort. Search Engine Optimization & Search Engine Marketing are other two very reliable sources of digital marketing. I am going to discuss each one of them in detail now.
Search Engine Optimization (SEO)
SEO stands for “Search Engine Optimization”. SEO is a method used for ranking your websites higher in the search engine results. The better ranking you get, the more visitors you will have on your website. This will increase the internet traffic to your website. This increase in traffic can be converted into money-making businesses. For instance, if you are running an online business and you have rightly optimized your website for better search engine rankings, then more people would be able to see your website in their search results. As they search for a specific keyword, your website will get traffic and in this manner, you would be able to get lots of potential customers. You can convert this website traffic into sales by choosing the right marketing strategies.
SEO can also be used for online money making by working as a freelancer. My last article was specifically on this topic and I have discussed what methods can be used for online money marking in that article. If you missed details of that, here is the link
As a freelancer myself, I am focusing on SEO for my blog. I will write on these topics infrequent intervals in order to provide you the knowledge you need to get maximum benefit as a reader. My focus is to provide maximum knowledge to my readers on freelancing aspects especially SEO. I have discussed On page Optimization & Off-page Optimization in details in my last article. If you read that, you would be able to rightly optimize your website to achieve better search engine ranking. In this article, I am going to discuss how you can write a blog to attract an audience to your website.
SEO for Blogs
Blogs are an important source of knowledge transfer. Most of us are involved in either writing one or we follow one in order to keep us up-to-date with the knowledge. Writing a blog is not an easy task. It requires lots of patience and hard work. You put your energies & efforts into doing research before writing some useful contents for your valuable readers. Writing up articles on your blog is stage 1 but that cannot be successful until and unless you reach out to your potential readers. SEO plays an important role here. You can optimize your blog for better search engine rankings and then you can use the right keywords in your articles in order to include it in search engine results.
Search Engine Marketing (SEM)
Search Engine Marketing is another key area, which needs a lot of our attention. As I discussed previously, digital marketing is a most effective way of marketing these days. Search Engine Marketing along with Search Engine Optimization are two vital areas of digital marketing. For this specific article, I am using the example of Google. Google is the most widely used search engine on the internet these days. Google provides many digital marketing services. Google Ad sense is one of them. I have discussed that in my last article as well. Please have a look
Google Ad words
The other effective tool being provided by Google is Google Ad words. By using this tool, you can advertise your business online.
In my next article, I am going to discuss Google Ad words in detail and will tell you how it can be used to get maximum benefit for your business.
About the writer:
Imran Malik is the Managing Director of Premier Research & Data Management Services (PRDSM) Ltd. Imran holds an MBA degree from University of Wales, Cardiff, UK. Imran has worked with many prestigious companies in UK & Pakistan. Imran remained involved in writing blog on social issues for the last many years. He is now utilizing his experience to guide the young freelancers in Pakistan through this blog.